Tapping into DreamWorks Animation's stable of world-renowned artists, storytellers and innovators, DreamPlace enables children to experience the full narrative of an unforgettable visit to the North Pole, infusing the studio's trademark storytelling and humor into one of the greatest legends of all time. Prior to their mall visit, families can make appointments by app, negating the familiar long lines for Santa before embarking on an unforgettable adventure, which includes an immersive, eye-popping journey with Shrek and his friends as they guide children and families to the North Pole. DreamPlace is set to debut this holiday season in major markets nationwide, including New York, Los Angeles, Chicago, Dallas, Atlanta and Las Vegas.